UMAI restaurant is a halal, eco-friendly Japanese fusion cuisine restaurant concept offering vibrant, Instagram-worthy dishes and drinks that blend Japanese flavors with Middle Eastern and global influences. The name "UMAI" (Japanese for "delicious") reflects the brand’s commitment to bold, flavorful, and accessible street food. The concept captures the playful, bite-sized meals and effervescent drinks designed for Dubai’s dynamic, multicultural audience. Launching in September 2025 at high-traffic location like City Walk, UMAI targets urban foodies, tourists, and health-conscious consumers with quick-service (<5 minutes/order), halal, and vegan-friendly options. The brand leverages social media trends (#MatchaMadness, #VeganVibes) and aligns with UAE Vision 2030’s sustainability goals through biodegradable packaging and composting.